Toothbrush

They say that when you first meet Jessica & Justin Arman, their bright smiles and friendly personalities draw you in. But little do most passersby know, these two have started a dental hygiene revolution.

By the time Jessica Arman’s daughter was 7 years old she had been to the dentist more than she had been to the doctor, Jessica said. Her daughter, Allie, was born with a condition that caused her to be susceptible to cavities and tooth sensitivity. Looking to ease the symptoms of her daughter’s condition, Jessica began tinkering with different home remedies using sea salt, baking soda, and other ingredients. It took a few failed combinations before Arman landed on a mix that included activated coconut shell charcoal, calcium bentonite clay, organic orange peel extract, and organic mint extract. The ingredients added up to a flavourless, odourless, mouth-cleaning, teeth-whitening powder that Arman named MY MAGIC MUD.